ICAN
Case Study- Models
1.
Elements
If you correctly identify the
elements of the model they asked you to use, you automatically get 5 marks. For
example, if SWOT analysis is required and you talk about Strengths, Weaknesses,
Opportunities and Threats in your report, that’s an easy 5 marks. Here are past
marking boxes:
November 2014
|
May 2015
|
November 2015
|
Performs PESTEL analysis
•
Political factors
•
Economic factors
•
Socio-cultural factors
•
Technological factors
•
Ethical factors
•
Legal factors
|
• Identifies the
inbound logistics issues
• Identifies the operational issues
• Identifies the outbound logistics issues
• Identifies the marketing and sales issues
• Identifies the service (after sales) issues
|
• Identifies the
financial perspectives
issues
• Identifies the customer
perspectives
issues
• Identifies the learning and growth
perspectives issues
• Identifies the
internal processes perspectives issues
• Identifies the
ratios relevant to MNC’s industry that need to be computed
|
In November 2014, PESTEL was required,
so writing about the elements of PESTEL was worth 5 marks.
The required model in May 2015
was the Value chain model. Just writing about the elements of the value chain
diagram was worth 5 marks.
In May 2015, the required model
was the balanced scorecard. Correctly identifying and writing about its
elements was worth 5 marks.
Note, what you write should be
relevant to the case.
Remember
You only need to score four
points to get your full 5 marks. So, if you only remember the Political,
Economic, Legal and Technological components of PESTEL, you will still get your
full mark for writing something about them (that is relevant to the case
ooooooo)
Conflict
In some situations, a point can
be includes in two or more elements of a model. For example, tax is a political
factor and a legal factor.
In this case, there’s no need to
repeat your point. You can either choose to put tax under political or legal
factors.
Conclusion
If you learn all the relevant
models, you are guaranteed 5 marks.
2.
Limitations
There’s always a mark for
identifying the limitations of the required model. So, learn them as well. For
example, a limitation of balanced score card is that you may sweat before
preparing it.
3.
Alternative model
Also, there’s always a mark for
suggesting another model that you can use instead of the model they asked you
to use. For example, Value chain can be used instead of SWOT.
4.
Diagram
You can score another mark by
drawing the model’s diagram in your appendix.
5.
Models that could be tested
i.
SWOT
ii.
PESTEL
iii.
Strategic
planning model
iv.
Three
levels of strategy,i.e Corporate Strategy, business strategy and functional
strategy
v.
Strategic
lenses
vi.
Mendelow’s
Stakeholders’ mapping
vii.
Types
of culture- Charles Handy
viii.
Strategic
cultures- Miles and Snow
ix.
The
cultural web
x.
Key
drivers of change in the business environment
xi.
5
forces
xii.
Porter’s
diamond
xiii.
Nine
Ms model e.g men, money, e.t.c.
xiv.
Value
chain
xv.
Value
network
xvi.
Product
life cycle
xvii.
Ansoff’s
matrix
xviii.
Porter’s
generic strategy
xix.
Strategic
clock
xx.
BCG
xxi.
Strategic
rationale- Johnson and Scholes
xxii.
Ashridge
Portfolio
xxiii.
Marketing
mix
xxiv.
Business
process re-engineering
xxv.
Harmon’s
process strategy matrix
xxvi.
Mintzberg’s
structural confihurations
xxvii.
Force
field analysis- Lewin
6.
How do I learn all these models?
A good way to learn them is by
looking at them over and over again. Some people can sing all Wizkid’s songs
from A to Z simply because they have listened to his songs many times.
I think you should use ACCA’s P3
materials. You can also jot small notes on the models that you can easily go
through over and over again.
7.
Additional cheap marks.
In May 2015 and November 2015,
ICAN dashed more cheap marks for the required model
November 2015
|
May 2015
|
• Recognises the
Balanced Scorecard Model
• Considers the
four perspectives of the model
• Considers the
usefulness of the model
• Applies the model using information
from
the case
|
• Recognises the Value Chain Model
• Considers the primary activities of the
model.
• Considers the support activities of the model
• Applies the model using information
from the
case to determine
the company’s strengths and weaknesses
|
i.
Recognising model
A
very very simple mark was available for just using the model when writing the
report.
ii.
Full model
I
said that you can get 5 marks in the previous marking box without knowing the
full model. In this second box, ICAN awarded marks to students that explained
all the elements of the required model in their report.
In
November 2015, an additional mark was awarded for explaining the four
perspectives of the balanced score card.
The value
model is divided into primary and secondary activities. In May 2015, 1 mark was
available for explaining the primary and secondary activities.
iii.
Applying the model to the case
The
question will tell you what to use to model for. If you do what question says
you should do, you will automatically get this mark.
iv.
Usefulness of the model
In
November 2015, 1 mark was available for stating the advantage of using the
Balanced scorecard. This is the only time that a mark has been awarded for
doing this. Despite that, try to state the advantage(s) of the required model
in your report.
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